1

Creating the mood for humor: arousal level priming in humor advertising

Year:
2018
Language:
english
File:
PDF, 344 KB
english, 2018
17

The impact of movie titles on box office success

Year:
2019
Language:
english
File:
PDF, 830 KB
english, 2019
22

TV Product Placement in Korea

Year:
2013
Language:
english
File:
PDF, 161 KB
english, 2013
44

Association Ambiguity in Brand Extension

Year:
2013
Language:
english
File:
PDF, 583 KB
english, 2013
45

The Moderating Role of Gender Identity in Responses to Comedic Violence Advertising

Year:
2014
Language:
english
File:
PDF, 215 KB
english, 2014
47

Integrating Advertising and Publicity

Year:
2010
Language:
english
File:
PDF, 318 KB
english, 2010
49

ZIF-8: A comparison of synthesis methods

Year:
2015
Language:
english
File:
PDF, 714 KB
english, 2015